Email Marketing - where to start
We answer some common questions business owners may have who are thinking about introducing an email marketing campaign into their online strategy.
What is email marketing?
Email marketing involves sending emails to your customer lists and databases, promoting services or products that your business offers. See an example below.
What different forms can it take?
You could email contacts direct from your email client like Outlook, but the best way is to use email campaign software. There are many forms of software available, that all include great features like reporting, where you can see exactly who clicked on your email and who went back to read it again. This allows you to target the interested people with either more email marketing or a follow-up telephone call.
Many web agencies, like Div Party, offer email campaign management because there is quite a bit of technical setup involved, including branding your email template and testing your email to ensure that it works in all email clients. Using a web agency to do your email marketing also allows you to integrate your subscribe forms directly into your website, to increase the capture of more leads.
The good news is once they have been setup you can run campaigns yourself, it works like a content management system, you simply login, add content such as text and images, choose your list to send to and hit send!
How do you decide which is best for your business/organisation?
Don't try to do it all yourself. Talk with a professional web agency or email marketing agency to find the right email marketing strategy for you. Email marketing suits a wide variety of businesses and organisations.
What are the practical components required in getting started?
Well to start with, you need to start capturing your customer's email addresses and getting their permission to send them email marketing. This can be as simple as having a piece of paper at your front desk and asking them for their email address and if they are interested in receiving news updates or specials from you. Or you can utilise customer databases that you may already keep. The next part is to talk to a professional and see which email marketing strategy is right for you.